The Datatrace marketing team recently attended Interphex 2005 in New York, and Loretta has been kind enough to give us a short report on how the show went.
The DataTrace Division exhibited at the Interphex 2005 show in New York City at the Jacob Javits Convention Center the last week of April. This is THE major pharmaceutical trade show in the industry. Pharmaceutical companies such as Baxter Healthcare, Merck, Schering Plough, and Wyeth, to name just a few, attended this show to find the latest ideas, products and solutions for the entire scope of the pharmaceutical business, presented by more than 954 exhibitors. Many of these companies already own a DataTrace system and made a point of stopping by our booth to let us know that they love our product!
Owen, John and Loretta were there to greet existing customers, meet potential new customers and scope out the competition. Once upon a time, DataTrace was the only player in the market. Nowadays there are many “me too” products on the market, but several of these new competitors are making a less expensive, limited features data logger that can’t withstand the process our customers submit our Tracers to. Nor can they adequately provide the support these customers require. The DataTrace Tracer is considered the “Cadillac” of the industry.
This year the show was average compared to previous years. We obtained slightly fewer leads than normal, but it only takes one or two good leads to make this a successful show as a typical order from a pharmaceutical customer can easily exceed $25,000 or more! Thanks to everyone here at Mesa for helping make the show a success by continuing to offer the highest quality and innovative product we can!
Thanks to everyone who went to New York and represented us and our products so well!
